Unveiling the Future of E-Commerce: Elevate Your Watch Website with VR and AR
In the digital age, e-commerce has become the primary mode of purchase for the current generation, with Millennials and Gen Z leading the way. This article sheds light on how embracing a better presentation of your products as 3D assets coupled with the art of storytelling, animated annotations or feature demonstration can transform your watch company’s website, enticing customers and elevating their shopping experience.
A recent survey conducted by us showed that only 12% of the 200 participants would make an online purchase, while 18% would do their research and purchase offline. 70% would use websites and dedicated product reviews to shortlist watches and eventually purchase one in the store after a trial.
This makes it imperative that customers have a captivating experience on your website that helps them envision owning your watches. Our research of 110 watch company websites in and around Switzerland offering online sales indicates that many e-commerce websites lack immersive features. Only 11% offered a rotational or 360* view of their products, while only 20% offered the ability to zoom in and look closely at them.
By effectively conveying how your timepieces align with a buyer’s personality, a profound connection is established. Customers seek more than superficial details; they yearn to envision themselves wearing your watch, projecting their identity. Narrating the watch’s history and its intricate components and showcasing unique features through engaging media like videos and animations deepens their appreciation for your craftsmanship.
While replicating the tactile experience of holding a watch virtually is daunting, AR technology emerges as a solution.
Through rotation and zoom capabilities, customers can explore watches from various perspectives, mirroring the tactile feel of a showroom visit and fostering an emotional connection.
Empowering customers to tailor watches to their preferences fosters a sense of ownership and individuality, bolstering their emotional attachment to your brand.
Online luxury sales are expected to triple as a proportion of the total global luxury market sales by 2025, reaching USD 91 billion. As watch companies strive to capture sales growth, they often have too many projects in the pipeline and cannot address these low-hanging fruits. Fortunately, third-party specialists like us can develop VR and AR assets, seamlessly integrating them across sales channels and production processes.
It’s time to reassess your e-commerce approach. Is your website effectively showcasing your products and their distinctive value propositions?
Reach out for a free consultation and allow us to transform your e-commerce website with captivating 3D assets.
Unleash the full potential of VR and AR to showcase your watches, revolutionize the customer experience, and drive sales growth. With us by your side, you’ll be ready to embark on a journey into the future of e-commerce and transform your watch brand’s online success.
