Zen Practices in Digital Product Presentation: Elevating the Customer Journey

Embracing the Zen philosophy in product presentation, both in-store and online, reflects the art of simplicity in design and delivery. Applying these principles to the contemporary customer journey enhances the overall purchasing process, focusing on clarity, and a seamless connection between the customer and the product.

At the core of the Zen approach lies the importance of mindfulness at every stage of the customer journey. It is about bringing awareness to each step, allowing customers to see and discover the essence of the product in the present moment. Inspired by Zen, the art of product presentation removes barriers, facilitating a profound connection between customers and the products on offer. While a skilled salesperson excels in this by employing gestures, expressions, eye contact, and a genuine passion for the product, replicating this level of engagement with technology for e-commerce remains challenging.

In today’s landscape, prospective customers spend substantial time exploring and researching products online before engaging with sales experts. Consequently, leveraging the personalised touch traditionally provided by a salesperson through digital channels becomes imperative. Known avenues for delivering such personalised interactions include product videos, online chats, and sales consultancy via social media. These traditional channels, however, do not offer the ability for customers to want to feel your product and discover themselves as if holding them in hand.

Raising the Bar and Making a Difference

The closest to what technology can offer your inquisitive customers is to virtually explore your products in 3D formats. Here, the simplistic approach from Zen empowers prospective customers to discover products independently. Infuse the magic of a salesperson’s expertise into online experiences by utilising immersive techniques such as zooming, annotations, and virtual try-ons, transforming the online journey into a captivating and personalised exploration. Online consultancy with the salesperson can offer prospective customers an added personalised service.

This initial digital experience should seamlessly transition into subsequent stages of the customer journey, such as product shortlisting and a visit to your physical store or direct online purchase. The culmination of this journey should be felt and appreciated by the consumer. Customers value their experience, and this, in turn, supports product purchases. By harmonising Zen principles with digital innovation through simplistic 3D product presentations, brands can bridge the gap between the simplicity of design and the complexity of the customer’s evolving needs, creating a genuinely impactful purchasing experience.

PX-R’s Virtual Reality Service in Switzerland and Europe offers seamless integration of your products in 3D formats and enables product discovery through animation and self-driven product exploration.